Financial Sector
Workers Credit Union
Located in suburban Boston, Workers Credit Union needed a campaign that focused on service and could overcome any confusion associated with its name. Born from idea that banking at Workers lets you feel like a Big Wig, we’ve found this sight gag to be quite successful.
We created four :15-spots that ran during SuperBowl 52 (New England Patriots vs. Atlanta Falcons) and online. Each spot focused on a core Workers product. The campaign is supported with television, radio, digital, advertising print and in-branch support.
Workers Credit Union - Video
Workers Credit Union - Radio & Outdoor
Bus Wrap
Across suburban Boston, riders were treated to an interesting experience. This execution won several regional ADDYs.
In Store Posters
Print advertising
Starring our Big Wigs and pushing individual products, placements included several regional lifestyle and leisure magazines.
