Email & CRM

Combined, email marketing and the use of a robust and efficient customer relationship marketing (CRM) program serves marketers like a muscle-bound, doorman outside a hot, New York nightclub; it’s not pretty but it more than gets the job done. Aside from the deals, discounts and merchandising incentives people receive when opt in to communications, I believe emails should be rewarding on other fronts from entertaining to fun to pensive — all depending on the voice of that brand.

Here are some clients for whom I’ve written emails or developed content strategy.

Coca Cola CRM

Working through a partner agency, I helped develop content and craft the emails for Coca-Cola’s CRM, reaching hundreds of thousands of inboxes.

The emails came as a weekly “Round-Up,” would help launch or promote new products or sponsorships, and generally match the company’s overall yearly plan.

High Museum of Art

Based in Atlanta, Ga., the High Museum of Art is the city’s preeminent and leading center for culture and the arts. Along with traveling exhibitions and its permanent collection, the HMoA features a full board of art-making, art education, and social programming for patrons, their families, and the general public.

I worked directly with the High Museum of Art’s marketing team to better execute both it’s member, non-member, and other specialty efforts to help gain attendance and commitments to events at the High.

UNIFY Online Security & Safety Communications

As one of the largest credit unions in America, UNIFY Financial Credit Union constantly seeks new ways to inform and educate its members. After a recent onslaught of online scams and attacks, the cooperative financial institution tapped me to help form communications around online security and safety.