QSR & CPG
Edible
Edible
Fruit was just the beginning…
Edible Arrangements had a lot going on. A name change and a rebranding combined with a head-turning new campaign that dealt with the ever-growing conversation about the name “edible” in an explosion of THC-infused gummies. An edible is rewarded to anyone, by anyone, for anything.
The campaign I helped develop illustrated how while also addressing the company’s push for its wider product portfolio - namely flowers and other “non-edible” gifts. I helped develop the game, provided some script ideas, and social posts for when someone “might need an Edible.”
