Technology Sector

Versus - AI Sports Training

Welcome to Versus

Through Versus, competitive high school and college athletes had access to exclusive sport-specific instruction from pro athletes and coaches through an AI-powered, video ed-tech platform. I helped craft the brand voice, develop the site messaging, write the app instruction and create highly-segmented marketing campaigns that promised a new way to train the body and the mind for peak performance. At one point, it was listed as one of Fast Company’s most innovative new companies. Game ON!

The Versus App

The primary interactive component, users could choose a sport, an athlete or coach, and watch pre-determined video. Additionally, they could use the AI-generated engine to prompt responses from athletes or coaches as well.

Versus - Brand Formation and Development

I helped the new Versus brand find its voice, not only within the app, but across all sales and marketing materials. Truly a team effort, it led to a successful launch and consistent appeal across multiple audiences.