Carvel Father’s Day Campaign
Father’s Day is Carvel’s top selling cake holiday of the year. Heroing it’s signature “Fudgie the Whale” ice cream cake, I helped build on its punny, light-hearted celebration of goofy, lovable dads, leveraging “dad jokes” and dad lore to build awareness and drive sales
I helped with new phases of the campaign creating writing new lines, new scripts, and new ways to promote “a whale of a cake for a whale of a dad” concept across media.
Working with the in-house team at Focus Brands, here are some examples.
